[Pinocchio] Beom Jo Department Store


NC Department Store
17 Gangseo-ro 56-gil, Gangseo-gu, Seoul
(서울 강서구 강서로56길 17)

Admittedly, this is an unfamiliar district to me, same as the department store.
I have never heard about NC Department Store before so it's a great thanks to Naver for telling me about this.

The NC Department Store is the real Beom Jo Department Store in Pinocchio.
In the Korean drama, it is named after Seo Bum Jo (Kim Younggwang) as it is owned by his mother (Kim Haesook). The scene captured on the first photo above came from Episode 14 when Ki Hamyung/Choi Dalpo (Lee Jongsuk) revealed the truth.

If you're watching the drama online, I bet you're now feeling the intensity of the story and how this shooting location plays a major part in the whole plot.

It's just in Seoul. If you need help in finding directions, just subscribe and drop me a comment.




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IMPORTANT NOTE: This post may not be 100% accurate.